Fitness Month: PMAP X UFC Gym

For the next PMAP fitness month activity. PMAP partnered with UFC Gym. The models were taught by our very own PMAP model, Mauro Lumba, who has years of experience in mixed martial arts and is also a UFC Gym coach. Members learned how to do warm-ups, stretching, and core exercises, the UFC way. The models also learned the proper kickboxing stance, and simple Muay Thai techniques. It was a fun learning experience for everyone.

Special thanks to RAW Natural Juice Bar for providing us with natural, fresh, and healthy cold-pressed juice.

Fitness Month: PMAP x Urban Ashram

PMAP conducted its first ever fitness month last March 9, 2019. This is to promote wellness amongst our members. In partnership with Urban Ashram, PMAP women participated in a private Yoga class. Refreshments were provided by Raw Juice Bar, a sustainable and natural juice drink.

PMAP x JCI: Happy Jesus Day Project

PMAP held an outreach on December 22, 2018. The “Happy Jesus Day Project” is a collaboration with JCI Manila. The project is to help the impoverished baranggay in Mandaluyong city. JCI provided a mobile library and school supplies for the kids to use and to learn outside of school. PMAP raised funds and supplied 400 cartons of milk for the elderly. PMAP models also attended the program and helped during the entire event. Food was provided by Mc Donald’s .

Behind The Mask Halloween Soiree

PMAP Held their very first Halloween Soiree held at Marquis Events Place on the 26th of October 2018. Event was entitled BEHIND THE MASK, your fashionable take on a masquerade ball. The venue was beautifully styled by Ambiance by PIDO. Hosted by PMAP alumni, Bianca Valerio, who was dressed as a sexy black rabbit. It was a night of partying with music by DJ Miaow and open bar sponsored by Hennessy and Belvedere. The event was the launching and induction of the newest set of PMAP officers headed by newly elected Ana Sideco as it’s president. The oath taking ceremony was led by former PMAP president, Raphael Kiefer.

Behind the Mask: A Halloween Soiree

Behind the Mask Highlights

Special thanks to our sponsors:
Marquis Events Place BGC
Belvedere Vodka
Lynn Bentsen Fashion And Talent Academy
The Zen Institute
Exile Incorporated
PGD Botanique
Ambiance By PIDO

PMAP Election 2018 at Herma Farms Batangas

On the 7th of July 2018, PMAP held their 2018 Elections at Herma Farms in Lipa, Batangas. Several PMAP founders and alumni joined the event, namely, founders Desiree Abesamis and JB Abesamis, former presidents Ariel Atendido and Angel Agustin, and alumni Patty Betita. The day started with team building activities in preparation for the election proper at night. The PMAP founders and alumni also shared their wisdom, tips and advises to the models.

Nominated PMAP members each gave a short speech on why they should be voted and what they promise to do for the association. Election proper came and everyone cast their votes. Votes were then tallied in front of everyone and deserving winners were announced.

The newly elected PMAP Board Officers of 2018 are:
President: Ana Sideco
Vice President: Marge Gutierrez
Secretary: Lou Munoz
Treasurer: Shermaine De Ramos
PRO: Aya Abesamis
Special Projects Officer: Kenn Bosch
Disciplinary Officer: Maan Marquez
Junior Board: Lou Yanong

The night ended with food, drinks and partying. The election and team building was a success. The next morning, the models were able to enjoy the facilities that Herma Farms had to offer.

Photos by Albert Tamayo Molina.

PMAP Team Building at Hotel Kimberly Tagaytay

PMAP held their annual team building at Hotel Kimberly in Tagaytay on March 3, 2018. The hotel grounds are massive which includes three swimming pools (one adult and two kiddie pools), playground, an events place and a mini farm. Hotel Kimberly is the perfect place for a stay-cation and because of its size and amenities, the perfect venue for the PMAP activities as well. The team building activity was facilitated by a close PMAP friend, Jeffrey Wong. The activities strengthened the models’ knowledge of PMAP, their relationships with one another, and their passion for the association. Come nightfall, the models gathered together around a bonfire roasting marshmallows and partying for a night of merriment.

30 Years of PMAP: A Grand Reunion

PMAP celebrated its 30th year anniversary at the Rigodon Ballroom of the Peninsula Manila on October 12, 2017. PMAP members from different generations, clad in black or white, have gathered together for this momentous occasion dubbed as “A Grand Reunion”. PMAP friends, supporters and other personalities also gathered together in this epic night. The event was hosted by PMAP alumni, Joey Mead and Marc Nelson. True to PMAP core, the event also raised funds for World Wildlife Fund organization.

Sponsored by:
The Peninsula Manila
The Zen Institute
ODV Creative Media Inc
Exile Incorporated
Pressplay Inc.
Belvedere Vodka

Photographs by Albert Tamayo Molina.

PMAP at 30: An Insider’s Story

PMAP’s 30th anniversary feature as written by Apples Aberin, former PMAP president. Published in The Philippine Star on November 1, 2017.

Please click on image to enlarge.

pmap star feature

Charity Dinner at The Peninsula Manila

PMAP hosted a fund raising charity dinner for the benefit of Child Haus Foundation on July 11, 2017. It was a 3-course fine dining meal held at Old Manila restaurant at The Peninsula Manila. Friends, clients and PMAP supporters attended the event. It was also the launching of the newest batch of probationary members. PMAP is very grateful for all those who attended the charity dinner and supported PMAP.

Photos by: Albert Molina

PMAP Boys in Garage Magazine

Different generations of PMAP male models star in the October 2017 issue of Garage Magazine.

Photography by RXANDY CAPINPIN
Models: Sky Yang, Kenn Bosch, Nate Wilson, Karl Kramer, Marx Topacio, Paolo Paraiso, Patrick Patawaran, Ariel Atendido, Santino Rosales and JB Abesamis

Alagad ng Alamat (Mega September 2017)

In celebration of PMAP’s 30th year anniversary, PMAP collaborated with the top three fashion magazines to interpret PMAP’s mission-vision, which is “to uplift, protect and professionalize the modeling industry in the Philippines.” *The article is directly lifted from Mega Magazine with full credits found below.

When the Professional Models Association of the Philippines came into establishment in 1987, along with it came a paradigm shift. The first of its kind in the continent, PMAP steps outside the bounds of an agency. Identifying as both a modeling firm and a union of sorts, PMAP seamlessly criss-crosses the divide, protecting the profuse potential and talent that the Philippines plays home to.

In time for PMAP’s 30th year, we take a page from local lore and breathe life into Filipino mythology’s protectors and guardians with the wares of the fashion industry’s bright up-and-comers.



Photography by SHAIRA LUNA.
Creative Direction JANN PASCUA assisted by TANYA MALLILLIN.
Additional props FABRICS NATION.

Fashion is United (Preview September 2017)

In celebration of PMAP’s 30th year anniversary, PMAP collaborated with the top three fashion magazines to interpret PMAP’s mission-vision, which is “to uplift, protect and professionalize the modeling industry in the Philippines.”

*The article is directly lifted from Preview Magazine with full credits found below.

At a time when social-media superstars compete for top billing, 140-character messages and 24-hour stories get the word out, and technology disrupts traditions, 30-year-old organization Professional Models Association of the Philippines (PMAP) stays relevant by adapting and doing what it does excellently: uplift, protect, professionalize.

Back in 1987 when the local modeling scene was more a pastime for high society’s debutantes and an informal income source for those already working the ramp, print and commercial circuits, the top models of that time came together to form the Professional Models Association of the Philippines (PMAP). Top-billed by such iconic fashion figures as Tina Maristela-Ocampo, Suyen Chi, Izza Agana and Desiree Verdadero, the founding members of the by-invitation-only nonprofit organization lobbied for standardized rates and feasible
work hours from designers, producers and directors in exchange for first-rate professional modeling services. Their goal? Make modeling
an actual profession with rules and guidelines that protect its people.

One of PMAP’s earlier recruits and subsequent president in 1989, Tweetie de Leon-Gonzalez recalls a time when being part of the association meant belonging to modeling’s upper crust, what with the level of excellence that came with the above-average rates
they fought for. “The biggest advantage was that you belonged to a select group of models. It was an honor to be invited to PMAP,” she reminisces. “Being selected to be part of the association meant that you met the criteria of being a bookable, bankable, credible, professional model.”

And bookable, bankable, credible and professional they were—and still are. Thirty years later at Summit’s Brixton studios and with Tweetie complying to a 7 a.m. call time, Apples Aberin powering through the monsoon and a case of the flu, Grace Molina flying home to Manila just for this shoot and Rissa Mananquil-Trillo managing to squeeze in time in between her cosmetic business and in-progress MBA, it was as if these ’nyoras never said goodbye. Together with Phoemela Baranda, Baba Parma and Angel Agustin, the seven former PMAP
presidents—the female leaders in the prestigious roster, at least—came together for a reunion editorial celebrating the collective’s three decades.

In an email interview, incumbent PMAP president Raphael Kiefer stresses that the objectives of PMAP have not changed in the last 30 years despite shifts in challenges: PMAP still aspires for a professional modeling industry that protects and uplifts the local model. “One would think that in 2017, we shouldn’t even be talking about professionalism anymore, but we are in an industry that keeps on changing and requiring updated guidelines.” He also stresses that PMAP is one of very few organized groups standing its ground against the issue of low talent fees and slow payment processes. “This determination is helping steady the ship, but we cannot deny
that this unwillingness to compromise has tested the members and the association in many ways—including losing work to non-PMAP models who are willing to take a pay cut,” he states.

Rissa Mananquil-Trillo, the longest-serving PMAP president from 2003 to 2008, knows about this issue on compensation very well. “My position required me to address issues on work ethics, professional fees, working contracts,” she says. “I ensured that [our members] maintained professionalism at work and were protected from exploitation, provided with reasonable working hours and were well-compensated by implementing standard rates while fostering a good relationship among models, directors, clients and producers. She crusaded for the welfare of fellow models while she herself did not get paid for her efforts, as did the others before and after her, since PMAP is a nonprofit organization.

Still, she looks back at her five years at the helm with “her head held up high.” “My sense of wealth, pride and honor comes from the fact that I courageously and uncompromisingly stuck to the principles of professionalism and excellence in uplifting the modeling industry.”

Phoemela Baranda validates Rissa’s efforts and acknowledges the impact that Brazilian and other South American models continue to have in both professional fees and our everevolving notion of beauty. “It’s tough to compete with foreign models who are willing to be paid lower. I just wish there was a little more backup from the proper government offices as far as making their employment legal,” she laments—the situation still apparent today as in her term from 2010 to 2013. “As for looks, fashion is an industry more accepting of different skin and body types.”

“Fashion has a hand at changing perceptions and advocating progressive and compassionate concepts of beauty,” Grace Molina shares, harping on Phoemela’s thoughts. As PMAP president from 1998 to 2001, she was witness to the emergence of a new beauty agenda headlined by the likes of Wilma Doesnt, Jo Ann Bitagcol and Lucia Santiago. “I’m proud to say that PMAP has welcomed many models with differing looks, styles and personalities. We train them, instill discipline and professionalism and encourage each one to make a mark and show that beauty is not in the eye of the beholder, but is within each one.”

Grace also agrees that proper work documentation is a must for foreigners—and so is an open mind in the face of competition. “I prefer to think of the situation as a motivation for every model in the Philippines—Filipino or not—to become more professional and excellent at work. Globalization is a reality that all should accept and embrace. Filipino models should not ‘insulate’ themselves,” she insists.

Perhaps no one felt the birthing pains of globalization more than Baba Parma, who succeeded Grace in 2001. Her goals of wider reach and more visibility to designers, brands and producers were both challenged by tradition and technology. “That time, our members’ physical set cards either suffered from poor quality or did not give justice to their body of work; they did not address our need for reach. It was also then that we created the very first PMAP website where each member’s profile also worked as a far-reaching set card. We have our friends and supporters from the IT industry to thank for what was then a big achievement.”

Technology is one of professional modeling’s biggest disruptors, says Raphael. “Instagram and Facebook are blurring the lines—and that’s both a good and bad thing. It’s good because models have a platform to share their work and gain a following, and bad because most anyone can be a model on social media. Needless to say, technology is something we continue to navigate.”

Angel Agustin, head from 2013 to 2015, welcomed social media with open arms by initiating the PMAP brand ID and social-media campaign #ModelsWithSubstance. The campaign showed its stakeholders and the internet that PMAP members are professional models and even more. “That campaign holds a lot of meaning,” Angel, also a finance professional, admits. “To show that PMAP models can pursue their passions, finish their education or grab other career opportunities meant a lot to me as president.”

It was also during Angel’s term that PMAP adapted to the times and changed their recruitment process. Raphael shares, “PMAP is becoming younger, with more models retiring earlier in recent years and giving way to a new generation.” Since then, PMAP’s focus has been to develop a new breed of models while at the same time continuing to hold their position in the industry as the association with the most top models.

This new breed, lovingly referred to by Raphael as “PMAP Babies,” are being taught to play the modeling game well—to be great in every capacity, be it on the runway, shoots and social media.

Raphael shares that the focus of PMAP’s new board is to develop these young, aspiring models and mold them into professionals who can compete in the international scene. “This may be the long and painful road,” he admits, “but we feel this is the best way to achieve our long-term goals. At the end of the day, we have to be able to offer the best so that we can ask for the best. And once our models become the best, they will be the ones setting the bar anew.”

The results have been favorable to the organization, beneficial to the model, and visible from where this writer stands: On the same day PMAP’s ’nyoras were asked to pose for posterity, the aforementioned babies—newbies, relatively—were given the opportunity to star on their own pages. It was history in the making: a proverbial passing of the torch, a friendly fashion face-off for the ages.

PMAP’s recent recruits were well-spoken and demonstrated both potential and professionalism in the presence of their predecessors. Hannah Locsin took time to credit the association for teaching her how to manage her career independently and demonstrate excellence—even when no one is watching. Lou Yanong, on the other hand, shares that her PMAP training has taught her to value the time of others and to “demonstrate respect to the people around me.” “Everyone—from the directors, photographers and creatives you work with, to the backstage assistants and the production team,” continues Lexa Aguirre.

Jeanine Tsoi shares, “Competition can get tough, but I’ve been taught [that putting] lots of love in what I do will make me stand out.” Gabbie Abesamis claims that curiosity and discipline will take her places. Alexis Sale agrees and adds, “And to finish my studies, of course.”

Earlier that day, when she was the first to come out of makeup, Tweetie de Leon-Gonzalez shared wisdom that these PMAP babies would have written in the tablet of their hearts. “Any delay [at a shoot] was never on the account of the PMAP model,” she said, recalling the strict work ethic that the organization ingrained in her as a new model. “Personally, because I was part of [PMAP], my standards are quite high—and rightly or wrongly, I expect the same level of professionalism from everyone else I work with.”

STYLED BY Andre Chang
WORDS BY Owen C. Maddela
EDITED BY Jae De Veyra Pickrell
MAKEUP BY Anthea Bueno, Anton Patdu and Gery Penaso for Laura Mercier
HAIR BY Mong Amado, Mark Rosales and Francis Guintu
Stylists Asssistants: Teresita Gabat and April Lozada
MODELS: Baba Parma, Tweetie De Leon, Phoemela Baranda, Apples Aberin, Grace Molina, Rissa Mananquil, Angel Agustin, Lou Yanong, Hannah Locsin, Jeanine Tsoi, Lexa Aguirre, Alexis Sale and Gabbie Abesamis

The Model Standard (Metro September 2017)

In celebration of PMAP’s 30th year anniversary, PMAP collaborated with the top three fashion magazines to interpret PMAP’s mission-vision, which is “to uplift, protect and professionalize the modeling industry in the Philippines.”  

*The article is directly lifted from Metro Magazine with full credits found below. 

IN THIS CRAZY-COMPETITIVE, ever-changing world of fashion, the Professional Models Association of the Philippines (PMAP) is a much-needed bastion. Gone are the days when brands were beholden to fashion models for the right image; today Instagram stars and young influencers abound, offering a new proposition. Digital media and fast fashion are at their peak, and new models can only overcome these
challenges with mentors, teammates, and guides they can trust.

Contrary to first impressions, PMAP is not a modeling agency. Instead, it occupies a unique place in the fashion and modeling world: It’s both a union and an association, founded in 1987, a pioneer in the global modeling industry. As PMAP celebrates its 30th anniversary this year, it remains the sole non-profit organization run by models, for models. Since its establishment, PMAP has come far in empowering its roster to plan and manage their careers through in-depth workshops and training.

With household names such as Kelsey Merritt, Phoemela Baranda, Tweetie De Leon, Rissa Mananquil, Hye Won Jang, Hannah Locsin, and Jach Manere in the PMAP roster, the association has a stellar track record of guiding its models to success, most critically now, as aspiring models often start young.

Twelve years old. That’s how young Kira Manansala was when she was introduced into the modeling business. On the other hand, Mauro Lumba was a freshman student when he submitted his first model’s portfolio. Jach Manere, too, was in college when she went to her first go-see. Fresh, new faces barely in their twenties are plucked from different walks of life; but in order to thrive, they need to put up with the demands of fashion, now both online and offline.

Aside from putting models on the ladder to success, PMAP leads through its ideals and aspirations for the modeling industry. Through the years, PMAP models have consistently been outspoken in claiming their rights and advancing the PMAP vision of reasonable working hours and standardized compensation in the industry.

“Kaya nabuo ang PMAP,” says PMAP treasurer Ana Sideco. “Because [most people] saw modeling not as a profession, but as a sideline. Our vision is to protect, uplift, and professionalize the modeling industry.” She cites the need for standards in terms of compensation, reasonable working hours, and contracts, demanding that models be treated just like any working professional.

Another advocacy where PMAP succeeded was in the push for more diversity in modeling. Ana relates that prior to PMAP, only fair-skinned models got jobs, but after the organization’s advocacy to “love your own,” morena models were more appreciated and soon became in demand.

Members are unanimous in saying that PMAP is very different from modeling agencies because of the strong mentorship found exclusively in their organization. In addition, the strong relationships in PMAP are based on trust.

“PMAP is a family built on trust,” says Raph Kiefer, the current president of the association. The organization emphasizes teamwork and unity, as models guide each other throughout the stages of their careers. “It’s a really nice system because it’s always the seniors, the ones with the most experience, who teach the [younger models].”

Raph continues, “When you’re on the board of PMAP, you don’t get paid. It’s all voluntary. I think that is our strength. [Trust] is something you can’t break. And I think this is very good for the Philippine modeling industry because it can be quite chaotic.”

Angela Lehman shared these sentiments, stating that PMAP truly cares for its models and never takes a cut from talent fees. “Aside from sending me to go-sees and sending my cards to all these clients, [PMAP] also makes sure that I get paid properly. It also makes an effort for me to meet important people in the industry. I would never have been able to network well without PMAP.”

Angela also shares how PMAP involves itself in elevating the standards of the modeling industry, especially since professionalism and its related qualities are given for any PMAP member. “PMAP makes sure that its models are more than perfect. [Models] get there on time—not just on time, but even before the call time! PMAP makes us come in the most presentable attire from head to toe, even if it’s just for a fitting.”

Opportunities to learn in PMAP abound, and though it encourages models to treat modeling as a career, not a side job, mastering the art of modeling is definitely not the end-all. As Wilma Doesnt shares, members become versatile and confident in their social skills through lessons on fine dining, walking, and grooming. There are also workshops for more obscure matters, such as paying taxes.

Through training and teamwork, PMAP has catapulted countless models to great heights. The hundreds of determined members who have undergone a rigorous entry process can attest to that. The pride and fulfillment that comes from becoming a member is priceless, explained Brent Javier. “Being associated with PMAP is a great thing. It speaks volumes of the Philippine fashion industry.”

The influence PMAP has on the fashion and modeling industry is undeniable—from empowering morenas and professionalizing the art, to advancing calls for unity in compensation and job security. What more the influence it has on the lives of its members, who are now more empowered than ever?

In a saturated industry, where things can change in the blink of an eye and competition can be cutthroat, fashion models can be sure of success with one thing: A time-tested, consistent support system that trains, mentors, and adapts to changing trends. A family they can trust.


PHOTOGRAPHS: Rxandy capinpin
TEXT: Hershey Neri
STYLING: Keith Angelo
MAKEUP: Nikki Duque, Niki Medina and Sari Campos for Make Up Forever
HAIR: Emman Sevillana and Hazel Alonsabe FOR F&H Famous Salon
MODELS: Ana Sideco, Raphael Kiefer, Wilma Doesnt, Brent Javier, Jach Manere, Mauro Lumba, Angela Lehmann, and Kira Manansala


Due to popular demand, we have extended our modeling workshop. Hurry, reserve now!  Limited slots only!

On October 1 and 8, the Professional Models Association of the Philippines will facilitate a two-day workshop to the public for the first time in 30 years.  This is your chance to learn how to own the runway and pose for the camera from the top models themselves.

This could even be your chance to get scouted by the Philippines’ esteemed association–home of fashion icons, top models and beauty queens for the last 30 years.

Learn. Pose. Walk. Be Spotted.

Workshop fee: P6,500. For more information, please contact +63917.521.7627 or

Hope to see you there!
workshop poster jach

Modeling 101: An Open Workshop

Learn from the pros and kick start your modeling career!

The Professional Models Association of the Philippines will open its workshops to the public for the first time in 30 years.  This is your chance to learn how to own the runway and pose for the camera from the top models themselves.

This could even be your chance to get scouted by the Philippines’ esteemed association–home of fashion icons, top models and beauty queens for the last 30 years.

Learn. Pose. Walk. Be Spotted.

See you there!
workshop ad

PMAP GO SEE on MAY 28, 2017

May28 Gosee 6


To all PMAP hopefuls, we are having our first and only go-see for the year on May 28, 2017.  Be part of the Philippines’ first and only modeling association consisting of top models, fashion icons and beauty queens.   See you!

Male models:
13 to 28 years old
6′ feet and above
wear white shirt and black pants

Female models:
13 to 25 years old
5’8 and above
wear white tank top, black pants and heels

Please bring photos.

2017 Miss Intercontinental Philippines is Katarina Rodriguez

Congratulations Katarina Rodriguez for winning the 2017 crown for Miss Intercontinental.  She succeeds Jennifer Hammond, the previous Miss Intercontinental Philippines, also a PMAP member.  Good luck Katarina!  Your PMAP family is proud of you.

katarina rodriguez ms ic (1)(Photo by: Facebook: Bb. Pilipinas (Official))
Bb. Pilipinas International Katrina Sonja Rodriguez at the Binibining Pilipinas Coronation night at the Araneta Coliseum on Sunday. Jonathan Cellona, ABS-CBN News

Katarina Rodriguez at the Binibining Pilipinas Coronation night. (Photo by: Jonathan Cellona, ABS-CBN News)

Kylie Verzosa and Raphael Kiefer are Mainstays in Philippines’ Next Top Model

PMAP has once again proved that it is THE  expert when it comes to modeling and the fashion industry with the inclusion of the current PMAP President, Raphael Kiefer, and PMAP member and Miss International 2016 Kylie Verzosa in the local edition of Philippines’ Next Top Model (PNTM) High Street.  Rapha is one of the main judges together with Maggie Wilson, 2007 Miss World Philippines,  and Rain Dagala, Meg Magazine editor-in-chief.  Joining them is Kylie Verzosa as the model mentor.  The show premiers on March 21, 2017 on TV5.  Expect the guest appearances of other PMAP models: Wilma Doesnt, Apples Aberin, Ana Sideco and Julls Culas. Who will be Philippines’ next top model? Stay tuned.pntm-kylie


The IT PMAP Squad

The PMAP Squad proves that it pays to be in a clique.  It consists of up-and-coming models from PMAP who broke into the fashion industry individually but shot to fame as a clique. They are Jach Manere, Julls Culas, Lou Yanong, Hannah Locsin and Kenn Bosch.  These five are REAL friends and hang out with each other when not modeling. Check out their profiles as featured in

pmap squad (1)

pmap squad (2)
Photographed by Dookie Ducay
Hair by Mycke Arcano
Makeup and grooming by Laila Al Harthy
Styled by Celina Dayacap
Art Direction by Gab Gutierrez
Sittings Editors: Nicole Arcano & Steph Sison

Hoops For Hope

PMAP participated in a special basketball exhibition game last November 26, 2016.  It was the wish of a recipient of Make A Wish Foundation. For this charity, celebrities and models participated in a friendly exhibition game to the delight of children with autism. This event was to celebrate the birthday of one of the special children and to raise awareness for the autistic children. Though our PMAP boys didn’t win, it was a very close match as the game went into overtime.

If you are interested to donate or make a child’s wish come true, please contact Make A Wish Philippines through the following:

Landline: (632) 893 5524
Mobile: 0915 957 3020

Painting for Life with Child Haus

The Professional Models Association of the Philippines is committed in helping the less fortunate by doing annual charities. This is our way of giving back to society. For this year, we partnered with Child Haus Foundation.  Last Nov. 6, PMAP held a mass, provided lunch for the kids and their guardians, and ended with a painting and art activity entitled “PAINTING FOR LIFE”. It was a fun-filled day as both the children and PMAP models enjoyed the activity.

Child Haus is a temporary shelter for indigent patients who have cancer or other dreaded diseases.  The foundation provides free room and board to its residents while undergoing medical treatement.  For those who wish to extend their help and for additional information, call 906-4395 and 906-4295.  Child Haus is located in 1448 Agoncillo St. Paco, Manila, Philippines.

A very special thank you to our teacher for the workshop, Ms. Meg Entrata.

Thank you to all our donors:
Takuya Tanaka
Amelia Benitez
Geraldine Lim
Grace Benitez Chan
Mike Villardo
Chemworld Fragrance Factory


Photos by: Albert Molina

Kylie Verzosa is 2016 Miss International

Congratulations to our very own Kylie Verzosa.  She is 2016 Miss International.  Your PMAP family is very proud of you.  It was just like yesterday when you joined PMAP back in 2012.  You were a newbie in modeling but you managed to book shows and shoots left and right.  You were a rising star back then…and now, YOU ARE THE STAR!  Continue shining bright our queen.   May your reign be fulfilling and remarkable.  God bless you on this new journey.


Queen Kylie and Her Court (Photo by: The Official Miss International Page)


2016 Miss International Kylie Verzosa (Photo by: GettyImages)


Queen Kylie (Photo by: Reuters)

PMAP x Kenzo

YStyle collaborates with the Professional Models Association of the Philippines in this special The Kenzo x H&M collection. Published on October 21, 2016 as seen in Philippine Star.


Creative Director: David Milan
Photographer: Koji Arboleda
Hair: Mycke Arcano and Rudolf Davalos

2016 Miss World Philippines is Catriona Gray

The year 2016 is the year of beauty queens in PMAP.  Another beauty queen has been added to our list of queens after the legendary finish of our three Binibining Pilipinas beauties, claiming the top three coveted titles.  2016 Miss World Philippines is none other than Catriona Gray.  Who says the number 13 is unlucky?  Congratulations Catriona and best of luck.

Photos by Bruce Cassanova.

catriona-gray-miss-world catriona-gray-miss-world-philippines-2016


The Three Queens of PMAP

PMAP is proud to have not one but three queens in this year’s Binibining Pilipinas 2016. The top 3 queens in this year’s pageant are none other than Miss Intercontinental Jennifer Hammond, Miss International Kylie Verzosa and Miss Universe Maxine Medina. Please support these girls as they vie for a place in the international scene.

Photo courtesy of Binibining Pilipinas.


2016 Miss Universe Maxine Medina


2016 Miss International Kylie Verzosa


2016 Miss Intercontinental Jennifer Hammond

Our Very Own Binibining Pilipinas Beauties

PMAP is proud to have three candidates for Binibining Pilipinas 2016 vying for the crowns. Please support our girls in their Binibining Pilipinas journey. Their PMAP family is very proud of them. Good luck girls!

PMAP Girls for Cosmopolitan’s 8 Sexiest Models November 2015

Cosmopolitan Philippines listed their chosen 8 sexiest models for 2015 and PMAP proudly has Kelsey Merritt on the cover plus four other PMAP girls featured inside.

Kelsey Merritt
Emerald Alshammari
Patch Magtanong
Jach Manere
Shermaine De Ramos

I AM PMAP Campaign

For 28 years, PMAP has been the only non-profit organization established by models and has always been run by models themselves. The organization has continued to aspire in protecting, uplifting, and professionalizing the modeling industry in the Philippines, as well as highlighting the best that the country has to offer. Our aim has always been to develop and stabilize national and international awareness for aggregate participation and involvement in the competitive field of modeling. Our organization, for the last two decades, has been a key force in the development and success of the local fashion industry.

The newly elected PMAP board will build on the PMAP legacy with its two-year campaign:


The campaign highlights the new generation of models who are smart, multi-tasking people, involved with various projects and advocacy.  PMAP aims to improve the overall image of models as more than just a pretty face.  Below are the photos of some of our active models and their chosen description about themselves.

To find out more about the I AM PMAP campaign, please watch this video.

Photo: Chris Gallegos
Video: Foldeography
Makeup: MAC Cosmetics
Hair: TIGI Bedhead
Shot at The Right Frame Studios


PMAP Induction 2015 and Launching of I AM PMAP Campaign

The Professional Models Association of the Philippines held it’s elections last August 1, 2015 in Laguna. The new PMAP board for 2015-2017 is headed by President Raphael Kiefer, who takes over the position from outgoing President, Angelita Agustin-Co.  On October 21, 2015, PMAP held the induction of the new board members at Sarika in Dusit Thani Hotel.  Together with the induction, the new PMAP board launched the I AM PMAP campaign.  For more information regarding the I AM PMAP campaign, please click here.

The event was attended by current and senior PMAP models, as well as, directors, designers, and PMAP clients among others.  The event was a success as it opened doors for future projects for the whole association.

PMAP would like to thank our following sponsors to make this event possible:

Sarika, Dusit Thani
The Zen Institute
MAC Cosmetics
TIGI Bedhead
Chris Gallegos Photography
Right Frame Studios


PMAP Models Featured in Metro February 2014

Ten of our girls are featured in Metro Magazine’s February 2014 issue.


Photographed by Doc Marlon Pecjo


Nikita Mc Elroy
Maxine Medina
Aya Abesamis
Ana Sideco
Emerald Alshammari
Maan Marquez
Samantha Lewis
Natasha Bautista
Tola Orendain
Shermaine De Ramos
Metro Feb 2014

PMAP Girls for Preview January 2014

Six local brands and six models from the Professional Models Association of the Philippines team up to affirm the Filipino spirit.

Photographer: BJ Pascual
Models: Ana Sideco, Catriona Gray, Bubbles Paraiso, Maan Marquez, Nikita Mc Elroy and Girlie Benitez

SUNKISSED 2014 and Modelympics

The Professional Models Association of the Philippines (PMAP) partnered with the team of Timeless Bar and Restaurant Concepts Inc. (TBRCI) and Fearless Productions Inc. to stage the biggest Boracay collaboration event ever: SUNKISSED 2014. TBRCI is the team behind Dillingerrs 1903 and Prohibition Liquor Lounge.  On the other hand, Fearless Productions Inc. is the group behind some of the country’s biggest concerts, such as, John Mayer, Usher and the Sonic Carnival Music Festival.

SUNKISSED 2014 is a series of summer parties from May 1 – 4, 2014.  It is a weekend long party to celebrate Labor Day weekend in Boracay hosted by Pearl of the Pacific.  In addition, PMAP shall host their very own Modelympics, a sporting event composed of the country’s top models, from May 2 – 4, 2014.

Labor Day weekend has never been this fun.  Join PMAP in this exciting 4-day series of mini sports tournament by day and music festival and party by night.  See you there! #BOOKIT #SUNKISSED2014

sunkissed poster



PMAP Newbies for Cosmopolitan December 2013

Our very own PMAP new faces are featured in a special editorial with Cosmopolitan Philippines December 2013 issue.

Linn Oeymo
Lou Yanong
Nikita Mc Elroy
Patch Magtanong
Ruffa Nava
Tola Orendain

PMAP Girls for Style Weekend Cover

PMAP girls on the cover of Style Weekend December 2013 issue.

Lou Yanong
Melissa Frye
Maan Marquez
Shermaine De Ramos
Dindi De Leon
Ana Sideco
Natasha Bautista
Hye Won Jang
Samantha Lewis

style weekend december 2013

PMAP Girls for Cosmopolitan’s 8 Sexiest Models November 2013

Cosmopolitan Philippines listed their chosen 8 sexiest models for 2013 and PMAP proudly has five.

Maan Marquez
Kylie Verzosa
Nikita Mc Elroy
Ruffa Nava
Linn Oeymo

PMAP for L’Oreal Wear Your Color Proud Campaign

PMAP, in partnership with L’Oreal Philippines, for the newest hair color campaign: Wear Your Color Proud.

Ana Sideco
Dindi De Leon
Hye Won Jang
Lou Yanong
Maan Marquez
Melissa Frye
Samantha Lewis
Shermaine De Ramos

PMAP Models AVP for Philippine Retailers Association

The Philippine Retailers Association (PRA) held its annual conference last August 7 – 8 at SMX Convention Center. Select PMAP models walked the runway showcasing different designs from various brands.  PRA has been very generous giving PMAP a spot in their presentation.  Below is the video presentation of PMAP which was shown for two days during their event showcasing the current active models of PMAP.

PMAP Models for Preview and Belvedere BTS

Behind the Scenes from the collaboration of PMAP, Preview and Belvedere Vodka.

Photographers: Melson Bolongaita and Ari Simangan
Hair: Jerry Javier and Mark Familara
Makeup: Georginna Desuasido and Mark Kingson Qua
Creative Direction: Vince Uy
Art Direction: Merlito Pabatao
Styling: Daryl Chang
Stylist’s Assistant: Chica Villarta
Managing Editor: Roana Capaque
Shoot Assistants: April Lozada and Joan Lopez
Nails: Nelly Antiquera and Rizza Calanza of Nail Spa
Interview: Jacque De Borja
Video: Marco Paolo Subido
Models: Phoemela Baranda, Nikita McElroy, Aya Abesamis, Kara Gozali, Kylie Verzosa, Irish Ong, Dindi de Leon, Tola Orendain, Valerie Delos Santos and Shermaine de Ramos
Clients: Jane Dee, Richard Alarcon and Olga Azarcon – Moet Henessy Asia Pacific

PMAP Team Building

Last July 12 – 14, PMAP held it’s team building and elections at Punta Fuego in Batangas.  Lots of PMAP models were able to participate in the said event.  This event is specially created for the elections of the new PMAP board that would take over and guide the association forward and hone new models that would continue with the PMAP legacy.  It was a fun-filled weekend filled with activities.  Our goal is to get to know each and every model better and to strengthen the bond within the PMAP family.

Do check out our gallery and see for yourself the fun fun fun weekend the PMAP family had.  For the election proper, it will be in a separate post.

Thank you to our sponsors, Peninsula De Punta Fuego, Terrazas De Punta Fuego, De Los Picos and L’Oreal Philippines.

Special thanks to the following:
Mawi de Ocampo; AVP for Corporate Ccommunications of Landco Pacific Corp.
Mel Velarde of Bella Vista.


Joey, Ornusa, Samantha and Nikita for DPE Wheels Video

Joey Mead, Ornusa Cadness, Samantha Lewis and Nikita McElroy for DPE Wheels Video.

PMAP Models in Partnership with Preview and Belvedere

Preview Magazine and Belvedere Vodka partnered with the models of the Professional Models Association of the Philippines (PMAP) for the June 2013 special.  This is where fashion and music, matched with the coolest cocktails of Belvedere Vodka, collide.


Photographer: Melson Bolongaita and Ari Simangan
Creative Direction: Vince Uy
Styling: Darryl Chang
Makeup: Georginna Desuasido and Mark Kingson Qua
Hair: Jerry Javier and Mark Familara
Models: Phoemela Baranda, Nikita McElroy, Aya Abesamis, Kara Gozali, Kylie Verzosa, Irish Ong, Dindi de Leon, Tola Orendain, Valerie Delos Santos and Shermaine de Ramos

5 of 8 Featured Models are PMAP (Look April – May 2013)

Look Magazine listed the top 8 models for their special feature of Model Uncovered.  PMAP proudly has 5 out of 8 models.

Photographer: BJ Pascual
Stylist: Kat Cruz
Makeup: Mayesa De Los Santos
Hair: Genstein Yuzon (Ana, Marina and Girlie) and Katchie Mmejias (Joey and Ornusa)
Text: Joy Rojas and Tracy Paska
Models: Ana Sideco, Marina Benipayo, Joey Mead, Ornusa Cadness and Girlie Benitez

11 of 24 Iconic Models are PMAP (Metro May 2013)

Metro Magazine listed 24 most iconic faces and legendary models for their 24th year anniversary, and PMAP proudly has 11 out of 24.

Photographer: Xander Angeles
Official Makeup: M.A.C.
Official Hair: Vivere Salon
Nails: Nailaholics Nail Salon & Spa
Models: Tetta Ortiz, Ana Sideco, Patty Betita, Girlie Benitez, Rissa Mananquil, Valerie Delos Santos, Marina Benipayo, Apples Aberin, Isabel Roces, Phoemela Baranda and Grace Tagle
Location: Pan Pacific Manila

Nikita McElroy, Maxine Medina and Hye Won Jang on the Cover of Circuit May 2013

Three PMAP girls grace the cover of Circuit Magazine for their May 2013 issue.

Photographer: Raymund Isaac
Models: Nikita McElroy, Maxine Medina and Hye Won Jang (all PMAP)

Marco Lobregat and Raphael Kiefer Organizes Summer Peace Festival 2013

Our very own Marco Lobregat, President and CEO of Ministry of Mushroom and Raphael Kiefer, executive producer for LUNA Musikalawaig, are behind the advocacy of the Summer Peace Festival 2013.    This is for the promotion of peace in Mindanao and is a collaboration between Good Karma Production, Muni Productions and Ministry of Mushroms Inc.  The festival aims to promote peace through music, art and food.

Festival schedule:
Luna Musikalawaig in Cagayan de Oro from April 26-28, 2013
Paz Musica del Marin Zamboanga City from April 28-May 1, 2013

Hope to see you there.

For more info, please click here.

Copyright: Island Media Asia

PMAP Models for the Cover of Style Weekend

Style Weekend of Manila Bulletin partnered with PMAP for not one but two of their covers.  The first cover came out in August 2012 and featured the new breed of PMAP men.  In order of appearance, they are Paul Drake, Francis Boyce, Sam Ajdani, Emel Rowe and Patrick Patawaran.
style weekend pmap men

Photographed by Mark Nicdao
Styling by Adrian Concepcion
Hair and makeup by Anton Patdu, Mark Familara, Diane Lorenzana, Elaine Silva, Lhen de- Jesus Ong and Divad Medina

For the next cover, Style Weekend put the senior female models of PMAP on the cover which came out last November 2012, namely, Angel Agustin, Phoemela Baranda, Dindi De Leon, Ana Sideco, Ornusa Cadness and Sanya Smith.  Thanks to Manila Bulletin and to the team of Style Weekend for making it all possible.

style weekend pmap women

Photographed by Raymund Isaac
Makeup by Al De Leon (Phoemela, Angel, Dindi)
Makeup by Joyce De Dios-Ignacio (Sanya, Ornusa, Ana)
Hair by Paulo Lopez (Phoemela, Ana, Ornusa)
Hair by Ian Edward of Maine Events Hair Salon (Angel, Sanya, Dindi)

The Women of PMAP for Esquire Philippines October 2012

Esquire Philippines collaborated with none other than the Professional Models Association of the Philippines (PMAP) for their Women We Love feature for the magazine’s first year anniversary.  This is also in celebration of the 25 years of PMAP in the modeling industry.

Photographer: Roy Macam
Stylist: Raymond Gutierrez
Makeup: Maquillage Professionel
Hair: Jerry Javier, Cats del Rosario, Borge Aloba
Makeup for Tweetie De Leon: Xeng Zulueta
Hair for Tweetie De Leon: Jaime Sy
Models: Tweetie De Leon, Girlie Benitez, Valerie Delos Santos, Raya Mananquil, Mikaela Lagdameo, Bubbles Paraiso, Melissa Frye, Isabel Roces, Natasha Bautista, Ana Sideco, Ornusa Cadness and Phoemela Baranda
Copyright: Esquire Philippines