In celebration of PMAP’s 30th year anniversary, PMAP collaborated with the top three fashion magazines to interpret PMAP’s mission-vision, which is “to uplift, protect and professionalize the modeling industry in the Philippines.” *The article is directly lifted from Mega Magazine with full credits found below.
When the Professional Models Association of the Philippines came into establishment in 1987, along with it came a paradigm shift. The first of its kind in the continent, PMAP steps outside the bounds of an agency. Identifying as both a modeling firm and a union of sorts, PMAP seamlessly criss-crosses the divide, protecting the profuse potential and talent that the Philippines plays home to.
In time for PMAP’s 30th year, we take a page from local lore and breathe life into Filipino mythology’s protectors and guardians with the wares of the fashion industry’s bright up-and-comers.
By CESSI TREÑAS.
Photography by SHAIRA LUNA.
Creative Direction JANN PASCUA assisted by TANYA MALLILLIN.
Makeup AL DE LEON, ANJU DARGANI and SABRINA ALORA using MAC COSMETICS.
Hair JAN EDROSOLAN and RICK DIOKNO.
Nail care JEI VEE LAWRENCE for LA PROVENCE SALON & CAFÉ.
Models JULLS, INA, FRAN & LUCIA (PMAP).
Production Design TIPPING POINT COLLECTIVE.
Additional props FABRICS NATION.