modeling 101 cover


Due to popular demand, we have extended our modeling workshop. Hurry, reserve now!  Limited slots only!

On October 1 and 8, the Professional Models Association of the Philippines will facilitate a two-day workshop to the public for the first time in 30 years.  This is your chance to learn how to own the runway and pose for the camera from the top models themselves.

This could even be your chance to get scouted by the Philippines’ esteemed association–home of fashion icons, top models and beauty queens for the last 30 years.

Learn. Pose. Walk. Be Spotted.

Workshop fee: P6,500. For more information, please contact +63917.521.7627 or

Hope to see you there!
workshop poster jach

workshop cover

Modeling 101: An Open Workshop

Learn from the pros and kick start your modeling career!

The Professional Models Association of the Philippines will open its workshops to the public for the first time in 30 years.  This is your chance to learn how to own the runway and pose for the camera from the top models themselves.

This could even be your chance to get scouted by the Philippines’ esteemed association–home of fashion icons, top models and beauty queens for the last 30 years.

Learn. Pose. Walk. Be Spotted.

See you there!
workshop ad

May28 Gosee header

PMAP GO SEE on MAY 28, 2017

May28 Gosee 6


To all PMAP hopefuls, we are having our first and only go-see for the year on May 28, 2017.  Be part of the Philippines’ first and only modeling association consisting of top models, fashion icons and beauty queens.   See you!

Male models:
13 to 28 years old
6′ feet and above
wear white shirt and black pants

Female models:
13 to 25 years old
5’8 and above
wear white tank top, black pants and heels

Please bring photos.

katarina rodriguez ms ic cover

2017 Miss Intercontinental Philippines is Katarina Rodriguez

Congratulations Katarina Rodriguez for winning the 2017 crown for Miss Intercontinental.  She succeeds Jennifer Hammond, the previous Miss Intercontinental Philippines, also a PMAP member.  Good luck Katarina!  Your PMAP family is proud of you.

katarina rodriguez ms ic (1)(Photo by: Facebook: Bb. Pilipinas (Official))
Bb. Pilipinas International Katrina Sonja Rodriguez at the Binibining Pilipinas Coronation night at the Araneta Coliseum on Sunday. Jonathan Cellona, ABS-CBN News

Katarina Rodriguez at the Binibining Pilipinas Coronation night. (Photo by: Jonathan Cellona, ABS-CBN News)


Kylie Verzosa and Raphael Kiefer are Mainstays in Philippines’ Next Top Model

PMAP has once again proved that it is THE  expert when it comes to modeling and the fashion industry with the inclusion of the current PMAP President, Raphael Kiefer, and PMAP member and Miss International 2016 Kylie Verzosa in the local edition of Philippines’ Next Top Model (PNTM) High Street.  Rapha is one of the main judges together with Maggie Wilson, 2007 Miss World Philippines,  and Rain Dagala, Meg Magazine editor-in-chief.  Joining them is Kylie Verzosa as the model mentor.  The show premiers on March 21, 2017 on TV5.  Expect the guest appearances of other PMAP models: Wilma Doesnt, Apples Aberin, Ana Sideco and Julls Culas. Who will be Philippines’ next top model? Stay tuned.pntm-kylie


pmap squad cover

The IT PMAP Squad

The PMAP Squad proves that it pays to be in a clique.  It consists of up-and-coming models from PMAP who broke into the fashion industry individually but shot to fame as a clique. They are Jach Manere, Julls Culas, Lou Yanong, Hannah Locsin and Kenn Bosch.  These five are REAL friends and hang out with each other when not modeling. Check out their profiles as featured in

pmap squad (1)

pmap squad (2)
Photographed by Dookie Ducay
Hair by Mycke Arcano
Makeup and grooming by Laila Al Harthy
Styled by Celina Dayacap
Art Direction by Gab Gutierrez
Sittings Editors: Nicole Arcano & Steph Sison


Hoops For Hope

PMAP participated in a special basketball exhibition game last November 26, 2016.  It was the wish of a recipient of Make A Wish Foundation. For this charity, celebrities and models participated in a friendly exhibition game to the delight of children with autism. This event was to celebrate the birthday of one of the special children and to raise awareness for the autistic children. Though our PMAP boys didn’t win, it was a very close match as the game went into overtime.

If you are interested to donate or make a child’s wish come true, please contact Make A Wish Philippines through the following:

Landline: (632) 893 5524
Mobile: 0915 957 3020


Painting for Life with Child Haus

The Professional Models Association of the Philippines is committed in helping the less fortunate by doing annual charities. This is our way of giving back to society. For this year, we partnered with Child Haus Foundation.  Last Nov. 6, PMAP held a mass, provided lunch for the kids and their guardians, and ended with a painting and art activity entitled “PAINTING FOR LIFE”. It was a fun-filled day as both the children and PMAP models enjoyed the activity.

Child Haus is a temporary shelter for indigent patients who have cancer or other dreaded diseases.  The foundation provides free room and board to its residents while undergoing medical treatement.  For those who wish to extend their help and for additional information, call 906-4395 and 906-4295.  Child Haus is located in 1448 Agoncillo St. Paco, Manila, Philippines.

A very special thank you to our teacher for the workshop, Ms. Meg Entrata.

Thank you to all our donors:
Takuya Tanaka
Amelia Benitez
Geraldine Lim
Grace Benitez Chan
Mike Villardo
Chemworld Fragrance Factory


Photos by: Albert Molina


Kylie Verzosa is 2016 Miss International

Congratulations to our very own Kylie Verzosa.  She is 2016 Miss International.  Your PMAP family is very proud of you.  It was just like yesterday when you joined PMAP back in 2012.  You were a newbie in modeling but you managed to book shows and shoots left and right.  You were a rising star back then…and now, YOU ARE THE STAR!  Continue shining bright our queen.   May your reign be fulfilling and remarkable.  God bless you on this new journey.


Queen Kylie and Her Court (Photo by: The Official Miss International Page)


2016 Miss International Kylie Verzosa (Photo by: GettyImages)


Queen Kylie (Photo by: Reuters)


PMAP x Kenzo

YStyle collaborates with the Professional Models Association of the Philippines in this special The Kenzo x H&M collection. Published on October 21, 2016 as seen in Philippine Star.


Creative Director: David Milan
Photographer: Koji Arboleda
Hair: Mycke Arcano and Rudolf Davalos


2016 Miss World Philippines is Catriona Gray

The year 2016 is the year of beauty queens in PMAP.  Another beauty queen has been added to our list of queens after the legendary finish of our three Binibining Pilipinas beauties, claiming the top three coveted titles.  2016 Miss World Philippines is none other than Catriona Gray.  Who says the number 13 is unlucky?  Congratulations Catriona and best of luck.

Photos by Bruce Cassanova.

catriona-gray-miss-world catriona-gray-miss-world-philippines-2016



The Three Queens of PMAP

PMAP is proud to have not one but three queens in this year’s Binibining Pilipinas 2016. The top 3 queens in this year’s pageant are none other than Miss Intercontinental Jennifer Hammond, Miss International Kylie Verzosa and Miss Universe Maxine Medina. Please support these girls as they vie for a place in the international scene.

Photo courtesy of Binibining Pilipinas.


2016 Miss Universe Maxine Medina


2016 Miss International Kylie Verzosa


2016 Miss Intercontinental Jennifer Hammond

3-28-16 binibini beauties cover

Our Very Own Binibining Pilipinas Beauties

PMAP is proud to have three candidates for Binibining Pilipinas 2016 vying for the crowns. Please support our girls in their Binibining Pilipinas journey. Their PMAP family is very proud of them. Good luck girls!

cosmo 8 sexiest 2015 cover

PMAP Girls for Cosmopolitan’s 8 Sexiest Models November 2015

Cosmopolitan Philippines listed their chosen 8 sexiest models for 2015 and PMAP proudly has Kelsey Merritt on the cover plus four other PMAP girls featured inside.

Kelsey Merritt
Emerald Alshammari
Patch Magtanong
Jach Manere
Shermaine De Ramos

i am pmap campaign cover

I AM PMAP Campaign

For 28 years, PMAP has been the only non-profit organization established by models and has always been run by models themselves. The organization has continued to aspire in protecting, uplifting, and professionalizing the modeling industry in the Philippines, as well as highlighting the best that the country has to offer. Our aim has always been to develop and stabilize national and international awareness for aggregate participation and involvement in the competitive field of modeling. Our organization, for the last two decades, has been a key force in the development and success of the local fashion industry.

The newly elected PMAP board will build on the PMAP legacy with its two-year campaign:


The campaign highlights the new generation of models who are smart, multi-tasking people, involved with various projects and advocacy.  PMAP aims to improve the overall image of models as more than just a pretty face.  Below are the photos of some of our active models and their chosen description about themselves.

To find out more about the I AM PMAP campaign, please watch this video.

Photo: Chris Gallegos
Video: Foldeography
Makeup: MAC Cosmetics
Hair: TIGI Bedhead
Shot at The Right Frame Studios


pmap induction 2015 cover

PMAP Induction 2015 and Launching of I AM PMAP Campaign

The Professional Models Association of the Philippines held it’s elections last August 1, 2015 in Laguna. The new PMAP board for 2015-2017 is headed by President Raphael Kiefer, who takes over the position from outgoing President, Angelita Agustin-Co.  On October 21, 2015, PMAP held the induction of the new board members at Sarika in Dusit Thani Hotel.  Together with the induction, the new PMAP board launched the I AM PMAP campaign.  For more information regarding the I AM PMAP campaign, please click here.

The event was attended by current and senior PMAP models, as well as, directors, designers, and PMAP clients among others.  The event was a success as it opened doors for future projects for the whole association.

PMAP would like to thank our following sponsors to make this event possible:

Sarika, Dusit Thani
The Zen Institute
MAC Cosmetics
TIGI Bedhead
Chris Gallegos Photography
Right Frame Studios


Metro Feb 2014 cover

PMAP Models Featured in Metro February 2014

Ten of our girls are featured in Metro Magazine’s February 2014 issue.


Photographed by Doc Marlon Pecjo


Nikita Mc Elroy
Maxine Medina
Aya Abesamis
Ana Sideco
Emerald Alshammari
Maan Marquez
Samantha Lewis
Natasha Bautista
Tola Orendain
Shermaine De Ramos
Metro Feb 2014

8-2-14 PMAP girls preview cover

PMAP Girls for Preview January 2014

Six local brands and six models from the Professional Models Association of the Philippines team up to affirm the Filipino spirit.

Photographer: BJ Pascual
Models: Ana Sideco, Catriona Gray, Bubbles Paraiso, Maan Marquez, Nikita Mc Elroy and Girlie Benitez

sunkissed cover

SUNKISSED 2014 and Modelympics

The Professional Models Association of the Philippines (PMAP) partnered with the team of Timeless Bar and Restaurant Concepts Inc. (TBRCI) and Fearless Productions Inc. to stage the biggest Boracay collaboration event ever: SUNKISSED 2014. TBRCI is the team behind Dillingerrs 1903 and Prohibition Liquor Lounge.  On the other hand, Fearless Productions Inc. is the group behind some of the country’s biggest concerts, such as, John Mayer, Usher and the Sonic Carnival Music Festival.

SUNKISSED 2014 is a series of summer parties from May 1 – 4, 2014.  It is a weekend long party to celebrate Labor Day weekend in Boracay hosted by Pearl of the Pacific.  In addition, PMAP shall host their very own Modelympics, a sporting event composed of the country’s top models, from May 2 – 4, 2014.

Labor Day weekend has never been this fun.  Join PMAP in this exciting 4-day series of mini sports tournament by day and music festival and party by night.  See you there! #BOOKIT #SUNKISSED2014

sunkissed poster



3-19-14 pmap newbies cosmopolitan dec 2013

PMAP Newbies for Cosmopolitan December 2013

Our very own PMAP new faces are featured in a special editorial with Cosmopolitan Philippines December 2013 issue.

Linn Oeymo
Lou Yanong
Nikita Mc Elroy
Patch Magtanong
Ruffa Nava
Tola Orendain

3-3-14 style weekend december 2013 cover

PMAP Girls for Style Weekend Cover

PMAP girls on the cover of Style Weekend December 2013 issue.

Lou Yanong
Melissa Frye
Maan Marquez
Shermaine De Ramos
Dindi De Leon
Ana Sideco
Natasha Bautista
Hye Won Jang
Samantha Lewis

style weekend december 2013

12-26-13 cosmo 8 sexiest nov 2013

PMAP Girls for Cosmopolitan’s 8 Sexiest Models November 2013

Cosmopolitan Philippines listed their chosen 8 sexiest models for 2013 and PMAP proudly has five.

Maan Marquez
Kylie Verzosa
Nikita Mc Elroy
Ruffa Nava
Linn Oeymo

11-11-13 pmap loreal cover

PMAP for L’Oreal Wear Your Color Proud Campaign

PMAP, in partnership with L’Oreal Philippines, for the newest hair color campaign: Wear Your Color Proud.

Ana Sideco
Dindi De Leon
Hye Won Jang
Lou Yanong
Maan Marquez
Melissa Frye
Samantha Lewis
Shermaine De Ramos

8-23-13 pmap avp pra cover

PMAP Models AVP for Philippine Retailers Association

The Philippine Retailers Association (PRA) held its annual conference last August 7 – 8 at SMX Convention Center. Select PMAP models walked the runway showcasing different designs from various brands.  PRA has been very generous giving PMAP a spot in their presentation.  Below is the video presentation of PMAP which was shown for two days during their event showcasing the current active models of PMAP.

8-20-13 pmap belvedere cover

PMAP Models for Preview and Belvedere BTS

Behind the Scenes from the collaboration of PMAP, Preview and Belvedere Vodka.

Photographers: Melson Bolongaita and Ari Simangan
Hair: Jerry Javier and Mark Familara
Makeup: Georginna Desuasido and Mark Kingson Qua
Creative Direction: Vince Uy
Art Direction: Merlito Pabatao
Styling: Daryl Chang
Stylist’s Assistant: Chica Villarta
Managing Editor: Roana Capaque
Shoot Assistants: April Lozada and Joan Lopez
Nails: Nelly Antiquera and Rizza Calanza of Nail Spa
Interview: Jacque De Borja
Video: Marco Paolo Subido
Models: Phoemela Baranda, Nikita McElroy, Aya Abesamis, Kara Gozali, Kylie Verzosa, Irish Ong, Dindi de Leon, Tola Orendain, Valerie Delos Santos and Shermaine de Ramos
Clients: Jane Dee, Richard Alarcon and Olga Azarcon – Moet Henessy Asia Pacific

8-12-13 team bldg cover

PMAP Team Building

Last July 12 – 14, PMAP held it’s team building and elections at Punta Fuego in Batangas.  Lots of PMAP models were able to participate in the said event.  This event is specially created for the elections of the new PMAP board that would take over and guide the association forward and hone new models that would continue with the PMAP legacy.  It was a fun-filled weekend filled with activities.  Our goal is to get to know each and every model better and to strengthen the bond within the PMAP family.

Do check out our gallery and see for yourself the fun fun fun weekend the PMAP family had.  For the election proper, it will be in a separate post.

Thank you to our sponsors, Peninsula De Punta Fuego, Terrazas De Punta Fuego, De Los Picos and L’Oreal Philippines.

Special thanks to the following:
Mawi de Ocampo; AVP for Corporate Ccommunications of Landco Pacific Corp.
Mel Velarde of Bella Vista.


7-10-13 dpe wheels cover

Joey, Ornusa, Samantha and Nikita for DPE Wheels Video

Joey Mead, Ornusa Cadness, Samantha Lewis and Nikita McElroy for DPE Wheels Video.

6-25-13 belvedere cover

PMAP Models in Partnership with Preview and Belvedere

Preview Magazine and Belvedere Vodka partnered with the models of the Professional Models Association of the Philippines (PMAP) for the June 2013 special.  This is where fashion and music, matched with the coolest cocktails of Belvedere Vodka, collide.


Photographer: Melson Bolongaita and Ari Simangan
Creative Direction: Vince Uy
Styling: Darryl Chang
Makeup: Georginna Desuasido and Mark Kingson Qua
Hair: Jerry Javier and Mark Familara
Models: Phoemela Baranda, Nikita McElroy, Aya Abesamis, Kara Gozali, Kylie Verzosa, Irish Ong, Dindi de Leon, Tola Orendain, Valerie Delos Santos and Shermaine de Ramos

5-31-13 model uncovered cover

5 of 8 Featured Models are PMAP (Look April – May 2013)

Look Magazine listed the top 8 models for their special feature of Model Uncovered.  PMAP proudly has 5 out of 8 models.

Photographer: BJ Pascual
Stylist: Kat Cruz
Makeup: Mayesa De Los Santos
Hair: Genstein Yuzon (Ana, Marina and Girlie) and Katchie Mmejias (Joey and Ornusa)
Text: Joy Rojas and Tracy Paska
Models: Ana Sideco, Marina Benipayo, Joey Mead, Ornusa Cadness and Girlie Benitez

5-22-13 iconic cover

11 of 24 Iconic Models are PMAP (Metro May 2013)

Metro Magazine listed 24 most iconic faces and legendary models for their 24th year anniversary, and PMAP proudly has 11 out of 24.

Photographer: Xander Angeles
Official Makeup: M.A.C.
Official Hair: Vivere Salon
Nails: Nailaholics Nail Salon & Spa
Models: Tetta Ortiz, Ana Sideco, Patty Betita, Girlie Benitez, Rissa Mananquil, Valerie Delos Santos, Marina Benipayo, Apples Aberin, Isabel Roces, Phoemela Baranda and Grace Tagle
Location: Pan Pacific Manila

5-15-13 circuit cover

Nikita McElroy, Maxine Medina and Hye Won Jang on the Cover of Circuit May 2013

Three PMAP girls grace the cover of Circuit Magazine for their May 2013 issue.

Photographer: Raymund Isaac
Models: Nikita McElroy, Maxine Medina and Hye Won Jang (all PMAP)

4-16-13 summer peace festival cover

Marco Lobregat and Raphael Kiefer Organizes Summer Peace Festival 2013

Our very own Marco Lobregat, President and CEO of Ministry of Mushroom and Raphael Kiefer, executive producer for LUNA Musikalawaig, are behind the advocacy of the Summer Peace Festival 2013.    This is for the promotion of peace in Mindanao and is a collaboration between Good Karma Production, Muni Productions and Ministry of Mushroms Inc.  The festival aims to promote peace through music, art and food.

Festival schedule:
Luna Musikalawaig in Cagayan de Oro from April 26-28, 2013
Paz Musica del Marin Zamboanga City from April 28-May 1, 2013

Hope to see you there.

For more info, please click here.

Copyright: Island Media Asia

2-26-13 style wkend cover

PMAP Models for the Cover of Style Weekend

Style Weekend of Manila Bulletin partnered with PMAP for not one but two of their covers.  The first cover came out in August 2012 and featured the new breed of PMAP men.  In order of appearance, they are Paul Drake, Francis Boyce, Sam Ajdani, Emel Rowe and Patrick Patawaran.
style weekend pmap men

Photographed by Mark Nicdao
Styling by Adrian Concepcion
Hair and makeup by Anton Patdu, Mark Familara, Diane Lorenzana, Elaine Silva, Lhen de- Jesus Ong and Divad Medina

For the next cover, Style Weekend put the senior female models of PMAP on the cover which came out last November 2012, namely, Angel Agustin, Phoemela Baranda, Dindi De Leon, Ana Sideco, Ornusa Cadness and Sanya Smith.  Thanks to Manila Bulletin and to the team of Style Weekend for making it all possible.

style weekend pmap women

Photographed by Raymund Isaac
Makeup by Al De Leon (Phoemela, Angel, Dindi)
Makeup by Joyce De Dios-Ignacio (Sanya, Ornusa, Ana)
Hair by Paulo Lopez (Phoemela, Ana, Ornusa)
Hair by Ian Edward of Maine Events Hair Salon (Angel, Sanya, Dindi)

2-25-13 pmap esquire cover

The Women of PMAP for Esquire Philippines October 2012

Esquire Philippines collaborated with none other than the Professional Models Association of the Philippines (PMAP) for their Women We Love feature for the magazine’s first year anniversary.  This is also in celebration of the 25 years of PMAP in the modeling industry.

Photographer: Roy Macam
Stylist: Raymond Gutierrez
Makeup: Maquillage Professionel
Hair: Jerry Javier, Cats del Rosario, Borge Aloba
Makeup for Tweetie De Leon: Xeng Zulueta
Hair for Tweetie De Leon: Jaime Sy
Models: Tweetie De Leon, Girlie Benitez, Valerie Delos Santos, Raya Mananquil, Mikaela Lagdameo, Bubbles Paraiso, Melissa Frye, Isabel Roces, Natasha Bautista, Ana Sideco, Ornusa Cadness and Phoemela Baranda
Copyright: Esquire Philippines