For 35 years, PMAP has been the home of the Philippines top models and beauty queens. And in 2022, the association is as strong as it has ever been, with an upsurge of Filipino models finding sustained success on the global stage and the welcoming of a more diverse cast of models into the group as we introduce #PMAPnow. #PMAPnow is the association’s answer to the evolution of the fashion industry, where we aim to encourage and guide a new range of “unconventional” models from all walks of life. No longer are we limiting ourselves to the standard runway fashion models but #PMAPnow includes plus size, athletes, influencers and models of all genders. We aim to continue our mission of uplifting, protecting and professionalizing this next generation of fashion models in the Philippines just as we did since our founding back in 1987.
The launching of #PMAPnow is timely as PMAP is celebrating its 35th anniversary. On November 22, 2022, PMAP organized the 35th anniversary ball held at Hilton Manila hosted by Joey Mead. The ball introduced the new PMAP Board, headed by President Margarita Gutierrez, showcasing the designs of fashion designer, Mark Bvmgarner. All former female presidents walked the runway as a tribute to them starting with the first female president, Tweetie de Leon, and ending with outgoing President Ana Sideco. Apples Aberin, Rissa Mananquil and Phoemela Baranda, all former PMAP presidents, also walked the runway.
The night was truly a success and promises of a great beginning for the new generation of PMAP models.
Special thanks to our sponsors:
Meta Capital Properties
Solid Wine Marketing
Culture Salon Manila
MUD Studio Manila